The Cost of Public Health Decisions
Making the right public health promoting decision can often come at a substantial cost, as Transport for London found out this week. It has been estimated that a proposed ban on junk food advertising on public transport could wipe off a whopping £13M a year from TFL’s advertising revenue.
Other more less obvious costs can come in form of backlash to such proposals, especially when powerful commercial interests and industry lobbying are involved. Stephen Bendle suggests a few strategies for dealing with it.